1. I didn't find the anything in the article that was specifically surprising but rather I found it interesting. I found the author's views on strategy a a whole very interesting and noteworthy.
2. I was confused on the shifting threat of new entry. I was not able to fully understand how one should make decisions to counteract this threat.
3. I would ask why the author didn't expand on the shifting threat of new entry. I would also ask why he didn't offer more example of the ideas that he was describing.
4. I don't think the author was wrong about anything. I'm sure some people have different strategies or approaches to specific instances but I do not believe that the author was incorrect in his statements.
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