My Unfair Adventure

My Unfair Advantage 

1. My product makes everyones life cleaner and more convenient

Valuable- This is what will make by business thrive. This is the key concept of the entire business

Rare- This product may not be very rare but my entire business model makes it valuable

Inimitable- If someone wanted to attempt to copy my business they most likely could. I do not have a patent or copyright that would prevent them from doing this. 

Non-substitutable- The current product should be replaced by the higher technology, more efficient product. 

2. I consistently have a positive attitude

Valuable- This is very important in building a positive work environment.

Rare- I do not get upset very easily. I am much more level-headed than most people.

Inimitable- Someone can attempt to replicate a positive attitude but they may not be able to keep it up for very long. My attitude is very sincere therefore it comes naturally. 

Non-substitutable- a negative attitude discourages people and makes them upset and less productive. 

3. Exceptional marketing- I believe I possess qualities and connections that would create for successful marketing.

Valuable- I believe marketing is one of the main components in a business’ success. No matter how good of an idea you have, if no one knows about it you will not be successful. 

Rare- most companies market themselves, therefore this is not rare, but how you market is crucial. 

Inimitable- Not everyone has a knack or ability for marketing. I feel as if I know what people like and what attracts their attention.

Non-substitutable- A company must be able to market in some way otherwise they will not have customers and will not make any money. 

4. Would be able to receive loans- I have people around me that believe in my abilities and that would invest in my company if it is a good enough idea. 

Valuable- One must have the funds to create a business. 

Rare- Not everyone has the ability to receive the funds in order to put their ideas into action. 

Inimitable- Only some people have the ability to receive funds, whether it is through a bank loan or friends and family. 

Non-substitutable- bank loans can give out funds but it is sometimes difficult to receive these loans. 

5. I think things through before making decisions. I never rush into decisions. I always weigh both outcomes of a decision before making one. 

Valuable- You have to constantly make good decisions to improve your business.

Rare- I feel as if sometimes too many people rush into decisions. 

Inimitable- This is a trait that I have had my entire life. Although sometimes people may develop this trait after certain life experiences.

Non-substitutable- The entrepreneur can hire someone who has been in a similar position and ask what they think the best decision is. 

6. I would provide outstanding customer service. I would be able to guarantee this by only hiring people who have similar values as me. These people would truly care about the business and will understand how important the customer is. 

Valuable- This is incredible important in the success of a business. 

Rare- Most companies say that they put the customer first but I do not always see it. 

Inimitable- I believe this is common practice for companies. 

Non-substitutable- No

7. Willingness to continue learning. I believe that you can never stop learning therefore I will not get extremely discouraged and I will always have a thirst to know how I can continue to better the company. 

Valuable- I believe this is a very valuable and necessary trait. 

Rare- I think this is a very unique trait and one that many entrepreneurs have. 

Inimitable- Willingness does not come easy and it cannot be forced

Non-substitutable- No

8. I believe I have an exceptional ability to manage people. I have gained these skills through different organizations and sports teams that I have been involved with. 

Valuable- These skills are vital in building a successful business

Rare- I do not believe many people have this skill

Inimitable- It cannot be easily copied because it takes life experience to obtain these skills

Non-substitutable-No

9. My business strategy is to attack the home market first before taking on and competing against larger companies for hotels, restaurants, etc. 

Valuable- Business strategy is very valuable. You must have a plan before you begin creating a business. 

Rare- A business strategy is not rare.

Inimitable- It would be difficult to implement and replicate. 

Non-substitutable- No

10. I would not feel as if I am working because I would be doing what I enjoy. Therefore I would not mind putting in the hours necessary to make the company successful. 

Valuable- This is very important for an entrepreneur. They're chances of succeeding is greatly increased when they enjoy what they are doing. 

Rare- I believe this is a very rare quality

Inimitable- This is not something that can be replicated.

Non-substitutable- No

I believe my unfair advantage would lie in my third point. Exceptional Marketing

I believe it is more important to my venture than the other resources because it is what would separate me form other companies. If the consumer does not know about your product they will never buy it. Therefore I believe my exceptional marketing skills would be an advantage.