1) I was surprised when the book read "many entrepreneurs know very little about their market, and some even attempt to launch new ventures without identifying any market." It seems crazy to me that someone would take on the risk of starting a business without even considering what sort of people would buy their product. I feel as if this happens much less than the book made it out to appear.
2) I was confused on the paragraph about Quantitative and Qualitative Marketing Research. I did not quite understand the definitions that the book gave. I would also need some examples for me to understand what these terms truly mean.
3) I would ask the author if he could expand on his paragraph about Quantitative and Qualitative Marketing Research? I would also ask what the author meant when he was describing Product Life Cycle Pricing. I was left unsure what that was after I finished that paragraph.
4) I do not think that the author was wrong about anything in this chapter. This chapter did a good job of informing me on all the marketing challenges for entrepreneurs.
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